I was honored to work for the world-renowned company Build-A-Bear as a Digital Design Bear, designing emails for their whimsical and beloved brand. Designing emails for Build-A-Bear was an absolute joy and a creative adventure!

The whimsical brand standards, filled with bright colors, charming characters, and playful visuals, made every project so much
fun to tackle. However, amidst the delightful chaos of bears, rainbows, and vibrant designs, the biggest challenge was creating a sense of order and visual hierarchy. It was crucial to balance the brand's vibrant exuberance with a thoughtful structure that guided the viewer's eye—ensuring the designs remained playful and engaging while clearly highlighting the all-important
call-to-action, "SHOP NOW."
 

Four standout projects include emails for Hello Kitty, My Little Pony, Mother’s Day, and the Samoa Girl Scout Cookie Bear.
Each presented unique opportunities to merge storytelling with design.

Scope of Work:
Art Direction | Email Design